IGNOU IGNOU PROJECT MJMP-20 Audience Engagement and Perception of Advertisements on Digital Media Platforms
MAJMC - Journalism and Mass Communication ( MJMP-20 )
IGNOU PROJECT MJMP-20 Audience Engagement and Perception of Advertisements on Digital Media Platforms
Introduction:
In the ever-evolving landscape of advertising, digital media platforms have become indispensable channels for reaching diverse audiences. This study delves into the intricate dynamics of audience engagement and the perception of advertisements on digital platforms. With a focus on understanding how users interact with and interpret digital ads, the research explores the effectiveness of various strategies employed by marketers. By analyzing user behaviors, preferences, and responses, the study aims to provide valuable insights for advertisers and digital marketing professionals. A comprehensive understanding of audience engagement on digital platforms is essential for crafting impactful and resonant advertising campaigns in the contemporary media environment.
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